Over the past fifteen years I've worked across corporate, startups and businesses of my own: as a founder, a marketer, an instructional designer, and everywhere in between. In 2025 I stepped back from full-time work to slow down, move out of the city and into the mountains of Andalucía, and build the things I'd been thinking about. Since then I've been learning to build software using AI tools: Claude, Claude Code, Cursor, Lovable, Firebase, Supabase, Vercel, and building real products: Datavata, AgniAtlas, TrackTribe, AquiMaps, and Fourank. None of them are unicorns, but I've learned a lot along the way.
Download CV ↓CAREER HIGHLIGHTS
HIGHLIGHTED
Founder
2025–Present · Remote · Owner
RELATED WRITING
E-learning Consultant
December 2023–Present · Remote · Contract
KEY ROLE
Instructional Designer
January 2023–April 2025 · Remote · Freelance
RELATED WRITING
KEY ROLE
eLearning & Marketing Manager
January 2018–January 2024 · Remote · Freelance
30,000+ users · 40+ countries · 100,000+ completions · 98% satisfaction · Acquired 2023
RELATED WRITING
KEY ROLE
Founder / Director
October 2012–October 2016 · Middlesbrough, UK · Owner
£250k annual revenue · £800k total at sale · #1 UK Injinji retailer · 100% satisfaction · Sold October 2016
Founder / Product & Brand Developer
November 2013–January 2017 · England, UK · Owner
RELATED WRITING
Co-founder
July 2013–September 2015 · England, UK · Owner
Business Process Transformation Manager
September 2010–April 2012 · Newbury, Berkshire · Full-time
Business Process Transformation Manager
July 2011–April 2012 · Full-time
Graduate Intern
September 2010–July 2011
EARLY CAREER
Data Analyst
Tees, Esk & Wear Valleys NHS Foundation Trust + Tees Valley Unlimited
January 2010–August 2010 · Temporary contracts via agency
Two consecutive public sector data analyst contracts bridging corporate career and entrepreneurship.
Team Leader
Christmas Cards for Schools LTD
September 2009–December 2009 · Middlesbrough · Seasonal
Promoted to Team Leader within first month. Returned for a second stint in 2012, managing a team of 12.
Part-Time Sales Assistant
Tesco Stores Ltd
October 2007–May 2008 · Redcar · Part-time whilst studying
Senior Technical Assistant
Pearson-Harper
July 2005–July 2007 · Billingham
Achieved promotion during first year of employment.
Telesales and Technical Support
CJ Garland & Co Ltd
July 2004–July 2005
Represented Wanadoo Broadband, handling hundreds of inbound calls daily.
EDUCATION
Bachelor of Arts, Creative Multimedia
2006–2009 · First Class
Web Design, System Development, Advanced Multimedia Applications, Contextual Design, Portfolio, Professional Studies
BTEC National Diploma in IT
2002–2004
From the north-east coast of England. Made a pre-Brexit escape to Málaga, and since late 2025 based mostly in a small pueblo in the mountains of the Serranía de Ronda in Andalucía.
Most of my time outside work is spent on unconventional adventures, exploring, and doing silly things outside. I organise hiking trips and occasionally host cyclists passing through via WarmShowers.
I love to get lost in a good book and listen to a lot of music. I believe in variety and enjoy doing lots of different things.
PROFESSIONALLY
I've spent my career making complicated things easier to understand: building course platforms, writing brand strategy, and occasionally explaining to a developer what I actually want.
Over fifteen years across corporate, startups and my own businesses: content, marketing, instructional design, strategy. Founded and sold a company, scaled platforms to tens of thousands of users.
Open to full-time roles and freelance projects. I've spent most of my career in learning design, content, and marketing, but what interests me most right now is taking that experience somewhere new. New industries, new problems, different kinds of work.
Interested in working together? Want to discuss a project or just say hi? Drop me a message and I'll get back to you.
